How to Improve Your Business’s Online Presence?
In the 21st century, consumers use search engines and social media to discover new products and services, becoming loyal customers of their favorite brands. As so much shopping activity takes place online, all businesses need to have a strong online presence, whether that is to make direct sales through their website or allow their customers to learn more about what they do.
However, while setting up a professional website and social media accounts are essential, with so many other companies doing the same, you need to be smarter about presenting your company online and reaching a wider audience.
If you would like to improve your business’s online presence to increase brand awareness and sales margins, here are a few tips for you to try.
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Is Your Website Optimized for Mobile Devices?
When you designed your business website, you might have checked to see that it looked good on your desktop or laptop, but did you test it on your smartphone or tablet?
Your site must be optimized for mobile devices, particularly as it is more likely that consumers search for products and services using their smartphones these days than when they are sitting at a computer, as this is much more convenient and can be done anywhere.
If your website looks messy or is difficult to use on these smaller devices, it can be very off-putting and could lose your website traffic and sales in the long term.
Also Read: 4 Theses on B2B Marketing in 2021
Thoughtful, Quality Content
Whether you are writing an article for a website blog or developing a video clip to share on social media, your content needs to be relevant to what your company does and of the best possible quality.
This helps to make your business look professional, as random posts that do not fit in with what your brand represents can make it easy for people to question the legitimacy of your company.
Spelling and grammatical errors also need to be checked before any written content is shared to make sure your business looks competent and always make your content appropriate for your target audience.
Stay Active Online
Another way you can help to improve your online presence is, quite simply, staying active. It’s important not to spam your followers’ newsfeeds with constant plugs for your products and/or services, as this can irritate and lacks creativity.
Aim to share posts three times a week, as this will keep you fresh in your followers’ minds without becoming an annoyance.
You should also mix it up, so the posts are shared at different times across the different platforms you are using, and even create content that is the most suitable for that particular platform.
Get Help with Your Overall SEO Strategy
The above are great places to start, but if you want to develop a successful SEO strategy, this can take a lot of time and research. This is why you might want to consider reaching out to professional agencies that offer SEO services to help your website rise through the ranks of search engines and end up on the first page of search results.
Why is this important? When consumers are looking for new products or services via an online search, it’s unlikely that they will look past the first 2 or 3 pages of search engine results, like those appearing on the first page will likely be the most relevant and reputable sites, not to mention it’s easier than sifting through all of those results pages.
Therefore, ensuring your company website is present at or near the top of these results is essential if you want to get noticed.
Work with Other Businesses
Collaborations with other businesses can be a huge help in boosting brand awareness, but working on producing digital content as part of these projects can help with your online presence too. You might choose to write a guest blog post on another company’s website or an article for an online industry publication.
Speaking on a relevant podcast or a video project is another option you can explore. You might even want to collaborate on a line of products that can be promoted across your online channels and the channels of the other companies that were involved.
Getting your website listed on relevant web directories can be another great way to draw more traffic to your website and improve your online presence.
Some bloggers or other industry professionals put together lists of independent businesses within their field, which can be a fantastic opportunity for your business to get noticed by more people.
There are also bigger directories that cover businesses from all industries, like Bing laces for business, to which you should consider signing up.
If you want to improve your company’s online presence this year, consider the tips above and see how they can work for your business.