Top Trends that Will Impact the Public Relations Industry in 2022
Staying ahead of the PR trends is a great practice for everyone, including a PR company. Since it’s still relatively the start of the year, now is not a bad time to learn about the PR trends that will prevail in 2022.
It is especially an essential practice for businesses to stay updated on PR trends due to the reign of social media around the world. We are no longer living in a time where controversies on social media died a natural death and we could sit carefree about it.
Consumers do not move on that easily anymore, as you may have witnessed in the past few recent years. We have seen brands fall victims repeatedly to the boycott culture. The fact is that a robust public relations strategy is now a crucial need for every business.
It would be highly beneficial if businesses took stock of PR trends that will rule through the year and devised a strategy that will align with those trends.
In this article, we will share the top trends we know of that will impact the public relations industry in 2022. Keep reading below!
Table of Contents
1. Powerful Storytelling
A powerful brand is and will continue to be a powerful element for brands. The business working methods will change and so will the mediums. But what we know is here to stay for long is the trend of powerful storytelling.
Perhaps the fact that the world has and will continue to become more educated with the plethora of information available is the reason behind the storytelling trend. Consumers are more curious, more speculative, and more careful about a brand, its origin, and authenticity.
Hence, the trend of a brand story will stand its ground but what we can expect to change is the authenticity in the narrative. Perhaps storytelling will get more authentic, rawer, and more relevant, depending on what the consumers demand.
If the preferences of the consumers will lean towards stark reality, then they’ll want certain answers. Those answers will be about why your brand matters, why you want them to care about it, and what will be the impact of your brand. Hence, it’s time to revise your storytelling technique!
Also Read: 4 Theses on B2B Marketing in 2021
2. Leadership Teams or Founders will Become More Crucial
Another PR trend we believe will reign in 2022 is the role of leadership teams or business founders. This is not going to be the year when certain founders or team leaders will be able to hide behind their brand logos or personas.
Customers will demand to see, meet, greet and get to know the faces behind the brand and the mindsets driving the mission. Hence, leaders ought to get ready to show their customers that they’re what their brands reflect.
The founders need to prepare for more transparency and accountability if they wish to protect and preserve the reputation of their brands.
This year, business owners can no longer be CEO owners of wellness and health organizations while ruling with an iron rod. You cannot expect to get away with inhuman and toxic world environments in your company without facing severe backlash on social media.
This year, ‘be what your brand is all about is going to be one of the topmost PR trends!
3. Personalization will Take Center Stage
Another PR trend that will spread far and wide in 2022 is that of personalization. Consumers will expect priority treatment as unique individuals and brands must cater to them accordingly.
Social media has been on a historical rise that promises to continue since its popularity in the past recent years.
Due to this, mass media is slowly declining as audiences are shifting all of their attention to social media networks. Owing to this upward trend, the need for message relevance and personalization will also grow. Simultaneously, customers will continue to demand engaging, interesting, and relevant content that has great value for their lives.
As such, businesses will have to focus on customer-centric journeys and complex programs to stay ahead of the rising trends and demands.
4. Louder Voice for Human Rights
The trend of advocating for human rights is going to be at an all-time high in 2022 as well. Companies can no longer live comfortably backstage.
Customers will demand to see them moving out of their bland banalities and comfort zones and using their massive outreach to fight for their rights.
Customers will demand to see the brands using their popularity and authority for raising their voices on issues such as social injustice, climate problems, belief systems, and others. Customers will want to see brands working in the ground to break the curse of slave labor, employment disparities, and so on.
It is time for businesses to boost their courage and take center stage to fight for vital issues if they wish to stay popular with the crowds!
5. Sans-Cookie World
We can see a cookie-less world surface on the rising PR trends for 2022. This means that businesses will have to make investments into data solutions from first parties a topmost priority. The trend of cookies will, if not disappear, then at least continue to decline in 2022.
This means that your company will have to find means of investing in first-party data so that your marketing and advertising do not suffer. Also aim for unbiased approaches in your campaigns while increasing reliance on individual identifiers, including phones and emails.
The work of PR teams largely depends on technology that helps their clients with consumer conversions, communicating with stakeholders, raising awareness, and so on. As has been the culture for the past couple of years, the public relations industry will continue to see rising trends that will impact its strategies and campaigns.
Staying ahead of those trends will help you strengthen your company’s PR team and perform optimally in the face of rising challenges!