Social networks play a vital role in the success of businesses, as they enable companies to effortlessly share content, promote new products and services, and build relationships with customers.
Statistics show that 72% of Americans use social media. Therefore, it is essential to utilize social networks to reach the most potential customers.
Bearing in mind that social media users have different preferences, we’ve listed ten social networks with the highest engagement rates.
We suggest adding social media share buttons to get the most out of these platforms.
Table of Contents
1. Facebook
Facebook continues to lead social media engagement with 2.8 billion monthly users across the globe. With its vast audience, Facebook allows companies to share their products and services using various social media tools such as ads, events, pages, and groups.
It also provides businesses with an easy way to communicate and engage with customers through comments, likes, messages, and reviews. You can also easily track digital engagement on Facebook with social media analytics tools.
Also Read: How Will Social Media Become an Information Medium?
2. YouTube
YouTube is an incredibly popular social media platform and the runner-up to Facebook regarding the number of users. YouTube provides a creative and effective way to interact and engage with customers through creating video content.
Businesses can use YouTube to showcase their products and services, build customer relationships, host webinars, and even increase sales. Customers can engage through sharing videos, commenting, subscribing, and liking.
3. Instagram
Instagram is a social media network that offers businesses an excellent opportunity to connect with their audience through visual storytelling. With Instagram, companies can post pictures, videos, and stories and work with influencers to drive social engagement. You can even set up an Instagram shop for selling products and services.
Instagram offers a unique platform where businesses can stay connected with their customers by sharing promotions, giveaways, customer stories, and more. Instagram Reels and Instagram Live videos are particularly popular ways to engage an audience.
4. TikTok
TikTok is the Gen-Z social media platform of choice. If you are looking to appeal to a younger audience, TikTok can be a great social network platform to focus on. It allows users to create short videos and share them with the world.
Businesses can create content that will attract Gen-Zers and engage with them through likes, comments, shares, duets, and influencer marketing. Additionally, TikTok has campaigns that businesses can use to reach and engage with their target audience, such as branded hashtag campaigns.
5. Twitter
Twitter is a social media platform that allows businesses to communicate with customers through brief messages (tweets). It is the perfect social network to reach a broad audience and engage with them in real time.
Businesses can use Twitter to advertise products and services, post updates, create polls and surveys, share stories and customer experiences, post promotions, and more. Additionally, customers can easily engage with your content by commenting, retweeting it, and liking it.
6. LinkedIn
LinkedIn is a social media platform for professionals. It allows businesses to post job opportunities and recruit candidates, and users can connect with other professionals in their field, build their professional network, and engage with potential employers or clients.
Another common way to use LinkedIn is by posting articles and updates that establish your expertise in your field and drive social engagement. Similar to other social platforms, customers can easily engage with posts by liking, commenting, and sharing them on the platform. That is a fantastic option for businesses selling B2B services or products and freelance services.
7. Pinterest
Pinterest is a social media platform that allows users to share ideas and inspiration through visuals such as images, GIFs, and videos. It can be a great social media platform for businesses selling creative products or services, fashion, and lifestyle brands.
Businesses and users can create boards and post images to share with others who follow them. Customers can also engage with posts by liking, commenting, and sharing them on the platform. Additionally, Pinterest provides free and paid business shopping tools that customers can easily use to buy products and services.
8. WhatsApp
WhatsApp is an instant messaging (similar to texting) social media platform that businesses can use to communicate with customers or potential clients in real-time. Businesses can use WhatsApp to send messages, share content, and provide customer support.
Businesses can also create groups or broadcast lists that they can use to inform customers about new products, specials, and promotions. You can also set up an e-commerce store on WhatsApp to sell products and services to your audience directly.
9. Reddit
Reddit is a social media platform where users can share and curate content with other users. It consists of “subreddits” where users can post and comment on topics of interest. Businesses can use Reddit to share content, join relevant subreddits, and engage with their target audience.
Users often use Reddit to share product reviews and experiences, so businesses can use this social media platform to gain valuable customer insights and build trust. Additionally, customers can easily engage with posts by upvoting and downvoting them.
Additionally, Reddit allows businesses to use social media advertising options such as sponsored posts and display ads to reach new potential customers.
10. Snapchat
Snapchat is a social media platform that allows businesses to create short videos and stories to engage with their audience.
It also has features such as lenses, GeoFilters, and filters to help businesses post more engaging content. For example, a company can create unique and funny filters for events and promotions to keep customers engaged.
Businesses can also use Snapchat for paid ads and use it as a form of communication and customer service. Customers can easily engage with posts by adding to their stories, sending stories directly as messages, or replying with messages.
Also Read: 8 Things to Consider When Developing a Social Media Strategy
Wrap Up
Digital engagement is a crucial part of marketing for every business. Sharing appealing content on social media platforms takes your business to the next level and allows you to build relationships and increase brand visibility, increasing sales.
To boost the benefits of digital engagement even further, businesses should install social media share buttons on their blogs or websites to help visitors quickly and easily share content with their networks across multiple social media platforms.